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(Psst... it has to do with your muscles relaxing) If you’re like me, you probably have a couple of mates who play surprisingly better after a couple of adult beverages. Me? I’m no tour pro but when it comes to playing golf after a couple of beers, I start making putts like Jordan Speith (on a bad day). After I’ve had my first beer, I start to feel like Ty Webb was right… just be the ball Danny. The expectation is removed, I drop the pretence of a pro-like score and just get on with it. It’s more than a...

Interested in Golf & Design? If you’re a Post Graduate with an interest in golf ball design and aerodynamic engineering, this could be for you… We’re delighted to be part of  IT Carlow’s Presidents Research Scheme for 2017. The idea is to transfer skills and create an employment pathway. If you’ve ever wanted to work in the golf industry designing products, this could be for you. Here’s the details: To encourage academic excellence IT Carlow offers a range of post graduate fellowships to recent graduates. The President’s Research Fellowship Scheme is intended to attract high calibre graduates to undertake a higher...

Well, this has been quite a journey. At the PGA EuroPro Great National Hotels Irish Masters this week, it hit me just how long the road has been. It was back in May 2015 when I first unveiled my new business idea to a few trusted mates back in Australia. The reaction? I’d say a mix between surprise and mild concern. A new brand selling golf balls online? Are you mad? A normal person would have taken the advice, shelved the idea, and moved on to a well paid role in the industry. Me? I chose the path less traveled. Why? No...

The question we’re most often asked (after ‘are your balls any good?) is ‘how are they made?’ Here's a brief rundown... Our SD-01 is a three-piece tour grade ball, that starts life as a rubber ‘plug’ that’s moulded into our high energy BR (polybutadiene) rubber core. The core helps us control compression, driver spin rates and overall ball speed. The USGA regulates ball velocity and we have designed a core formulation to deliver the maximum speed allowed, while controlling compression to provide the feel required. Next up, is the mantle. The mantle layer is a high performance DuPont HPF resin...