News

Seed’s direct-from-the manufacturer model has sparked a revolution, with golfers now looking for better quality and better prices aware that premium performance doesn’t have to cost a fortune. Hell, even the big boys have taken notice.   The SD•02 was Seed's first 4 piece tour design, offering better golfers a ball with long, stable ball flight and a great soft feel around the greens with impressive durability. It proved a great success, often called 'the best value ball in golf... by miles'.   The new 2021 SD-02 finds us continuing to flex our design muscles, increasing ball speed and reducing...

Well, they've been a looooong time coming, but the new Seed golf bag range is on the way. It's taken nearly two years of development, and this project is one we're quite proud of. Every bag has been designed with the golfer in mind, and how they'll be used out on the course. The features are all there to serve a purpose, and to make life easier for you on the links. Need to keep your score card handy (& dry)?  No problem, there's a magnetic pocket for that. Need to keep your valuables dry & secure? No problem, there's...

  Sometimes, you just never know where design inspiration can come from. Playing “barefoot” lawn bowls back in his native Australia, Seed founder Dean Klatt was struck by the two concentric circles positioned on the each side on the lawn bowl, and how that helped align the bowlers aim towards the Jack (Jack refers to the small white ball that defines the target, or mark, for all other bowls to be played toward in lawn bowls… it also refers to a well known golfing legend, but that’s another story). The circles on the lawn bowl looked very similar to Seed’s own...

We were playing in Australia over the New Year break, and it was very noticeable how much further the Seed’s fly in 35* heat as opposed to the 5* we left here in Ireland. ‘I’m crushing it!” or so I thought. There’s a good reason for that change though, and it’s not due to a sudden rediscovery of my swing (it’s science, actually). Cold weather affects golf balls due to the coefficient of thermal expansion. You may need a Ph.D. to fully understand the in’s and out’s of all this, but the short version is that materials expand or contract at various...