News

The UK's leading golf magazine and website have just published their 2024 Todays Golfer Ball Test results, with the SD-01 named as 'Best DTC Tour Balls'. This was the first year Todays Golfer have included us, so we're stocked with the results. Tests were conducted on a swing robot at Loughborough Univertsy against the biggest names in golf. The SD-01 was ranked #1 for dispersion - “averaged across all five test situations, it produced the smallest shot area… 2.1sq yards tighter than the 2nd placed Pro V1” and TG also noted “across the board, the SD-01 was longer than the Pro V1 in all five...

For the second year in a row, Golf Digest have named not one, but two new Seed balls as ‘the best new balls for 2024’ on their prestigious Hot List test.Our new 3rd Generation SD-02 scooped a medal along with our yet-to-released SD-17, both having earned spots on Golf Digest's Hot List for 2024.If you haven’t already tried the new SD-02, click here to see why it won.This year's Hot List was the most rigorous yet, featuring a blind tests by elite amateurs (balls are blacked out so testers don’t know which brand or ball they are testing) and high-tech robotic testing in...

Seed’s direct-from-the manufacturer model has sparked a revolution, with golfers now looking for better quality and better prices aware that premium performance doesn’t have to cost a fortune. Hell, even the big boys have taken notice.   The SD•02 was Seed's first 4 piece tour design, offering better golfers a ball with long, stable ball flight and a great soft feel around the greens with impressive durability. It proved a great success, often called 'the best value ball in golf... by miles'.   The new 2021 SD-02 finds us continuing to flex our design muscles, increasing ball speed and reducing...

Well, they've been a looooong time coming, but the new Seed golf bag range is on the way. It's taken nearly two years of development, and this project is one we're quite proud of. Every bag has been designed with the golfer in mind, and how they'll be used out on the course. The features are all there to serve a purpose, and to make life easier for you on the links. Need to keep your score card handy (& dry)?  No problem, there's a magnetic pocket for that. Need to keep your valuables dry & secure? No problem, there's...