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  Sometimes, you just never know where design inspiration can come from. Playing “barefoot” lawn bowls back in his native Australia, Seed founder Dean Klatt was struck by the two concentric circles positioned on the each side on the lawn bowl, and how that helped align the bowlers aim towards the Jack (Jack refers to the small white ball that defines the target, or mark, for all other bowls to be played toward in lawn bowls… it also refers to a well known golfing legend, but that’s another story). The circles on the lawn bowl looked very similar to Seed’s own...

We were playing in Australia over the New Year break, and it was very noticeable how much further the Seed’s fly in 35* heat as opposed to the 5* we left here in Ireland. ‘I’m crushing it!” or so I thought. There’s a good reason for that change though, and it’s not due to a sudden rediscovery of my swing (it’s science, actually). Cold weather affects golf balls due to the coefficient of thermal expansion. You may need a Ph.D. to fully understand the in’s and out’s of all this, but the short version is that materials expand or contract at various...

The game we play, Rob Hogan World Speedgolf Champion. Speedgolf is variant and a combination of golf and running.Rob Hogan, from Kinvara in Southern Galway , is a professional golfer and two time speedgolf world champion.

When we made a change to the SD-01 late last year, it was a big deal. The SD-01 is our most popular ball, and we were reluctant to change a winning formula. But technology and golf equipment does not stand still so we felt it was time to try for more performance. The SD-01 is our most popular ball because it suits the widest array of players... pretty much anyone, of any ability, can play well with an SD-01. That generality, however, brings with it some drawbacks. To optimise a ball for 'everyone', you may give up some specific performance...